In the ever-evolving world of beauty and skincare, there is a certain level of comfort to be gained from reaching for those timeless products, the ones that have withstood the test of time. The humble cotton flannel for example; a universally recognized tool usually lathered with soap, to polish, clean, and scrub. Lotions and talcs laced with the nostalgic powdery notes of jasmine and rose. Miracle balms and ointments with the allure of a one ‘pea-sized amount’ fix-all. These have become our old faithfuls, they are the stalwart champions, passed on through generations.

It is therefore unsurprising that enduring products often pride themselves on craft, tradition and care. Their ability to prevail is reflected in their fabrication. From the artisanal skill of horn carving to the ancient cold process method found in soap making, they are rooted in history and carry tales of resilience and evolution. Santa Maria Novella prides itself on its ‘Acqua di Rose’ elixir being traced back to 1381, which in its early days was used for both personal and sanitary reasons during the decades of the Black Death. These are products to be championed and relied upon, again and again.